We may collect, use, disclose and/or cross-border transfer your Personal Data and Sensitive Data for the following purposes.

2.1 Purpose for which consent is required

We rely on your consent for the following purposes:

2.1.1 Commercial building

Marketing and Communications: To provide marketing communications, sales, special offers, promotions, notices, news, and information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries, third parties and/or business partners which we cannot rely on other legal bases;
Analytic services: To conduct data analytic services on your personal data within Kasemsubsiri Group, our affiliates, subsidiaries, or to third parties;
Sensitive Data: We may use your sensitive data for the following purposes:

– Sensitive data as shown in the identification document (e.g., religion, racial or ethnic origin): for verification and authentication purpose;
– Health data and disability for coordinating with medical service providers;
– Biometric data (e.g. fingerprints, facial recognition, retinal scans) for providing access our premises, security purposes and providing elevator access control system.

2.1.2 Department store

Marketing and Communications: To provide marketing communications, sales, special offers, promotions, notices, news, and information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries, third parties and/or business partners which we cannot rely on other legal bases;
Analytic services: To conduct data analytic services on your personal data within Kasemsubsiri Group, our affiliates, subsidiaries, or to third parties;
Sensitive Data: We may use your sensitive data for the following purposes:

– Sensitive data as shown in the identification document (e.g., religion, racial or ethnic origin): for verification and authentication purpose;
– Biometric data (e.g. fingerprints, facial recognition, retinal scans) for accessing premises and security purpose;
– Health data and disability for coordinating with medical service providers;
– Criminal records: for security purpose.

2.1.3 Co-working

Marketing and Communications: To provide marketing communications, sales, special offers, promotions, notices, news, events and information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries, third parties and/or business partners which we cannot rely on other legal bases; and/or
Sensitive Data: We may use your sensitive data for the following purposes:

– Sensitive data as shown in the identification document (e.g., religion, racial or ethnic origin): for verification and authentication purpose;
– Biometric data (e.g. fingerprints, facial recognition, retinal scans) for accessing premises and security purpose;
– Health data and disability for coordinating with medical service providers.

2.1.4 Retails

Marketing and Communications: To provide marketing communications, sales, special offers, promotions, notices, news, events and information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries, third parties and/or business partners which we cannot rely on other legal bases;
Analytic services: To conduct analytic services on your personal data within Kasemsubsiri Group, our affiliates, subsidiaries, or to third parties; and/or
Sensitive Data: We may use your sensitive data for the following purposes:

– Sensitive data as shown in the identification document (e.g., religion, racial or ethnic origin): for verification and authentication purpose.
– Biometric data (e.g. fingerprints, facial recognition, retinal scans) for accessing premises and security purpose;
– Health data and disability for coordinating with medical service providers.

2.1.5 Software Application

Marketing and Communications: To provide marketing communications, sales, special offers, promotions, notices, news, events and information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries, third parties and/or business partners which we cannot rely on other legal bases;
Analytic services: To conduct analytic services on your personal data within Kasemsubsiri Group, our affiliates, subsidiaries, or to third parties; and/or
Sensitive Data: We may use your sensitive data for the following purposes:

– Sensitive data as shown in the identification document (e.g., religion, racial or ethnic origin): for verification and authentication purpose.
– Biometric data (e.g. fingerprints, facial recognition, retinal scans) for accessing premises and security purpose;
– Health data and disability for coordinating with medical service providers.

Where legal basis is consent, you have the right to withdraw your consent at any time. This can be done so, by contacting us at the Contact Details below. The withdrawal of consent will not affect the lawfulness of the collection, use, and disclosure of your Personal Data and Sensitive Data based on your consent before it was withdrawn.

2.2 The purposes we may rely on and other legal grounds for processing your Personal Data

We may also rely on (1) contractual basis, for our initiation or fulfilment of a contract with you; (2) legal obligation, for the fulfilment of our legal obligations; (3) legitimate interest, for the purpose of our legitimate interests and the legitimate interests of third parties; (4) vital interest, for preventing or suppressing a danger to a person’s life, body, or health; and/or (5) public interest, for the performance of a task carried out in the public interest or for the exercising of official authorities.

2.2.1 Commercial building

We may collect, use, and/or disclose your Personal Data for the following purposes:

To provide products and services to you: To enter into a contract and manage our contractual relationship with you; to carry out contract details, financial transaction and services related to the payments including transaction checks, verification, and cancellation; to make appointment of sales gallery visit; to process on receipt and invoice issuance, cash disbursement, account payable, and proof of purchase; to keep evidence records; to manage the use of access card; and to invite you to participate in events and our services, to organize events, place and other services for you;
Marketing and Communications: To provide marketing, communications, special offers, privilege, promotions, notices, news, events information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries and/or business partners in accordance with preferences you have expressed directly or indirectly;
Prize drawing, competitions, and other offers/promotions: To allow you to participate to promotions, special offers, competitions, prize drawing, privilege on such using exclusive spaces, and other offers/promotions;
Registration and Authentication: To register, verify, identify, and authenticate you or your identity;
To communicate and manage our relationship with you: To communicate with you in relation to the products and services you obtain from us and receive information about the products and services from you; to process and update your information; to facilitate your use of the products and services; to handle customer service-related queries, request, feedback, complains, warranty claims, disputes or indemnity; to deal with technical issues and commercial terms;
To process transactions and or payments: such as to process payments or transactions, billing, processing, clearing, refunding, or reconciliation activities. This includes all financial, transaction or payment related record keeping, issuance of bills, tax invoice, payment receipts and delivery of such;
Profiling and data analytics: to undertake data analytics for products and services development, market research, surveys, assessments, and behaviour; to perform data analytic to improve our marketing performances and the offerings and sales of our products and services; to evaluate your interest on the solutions; to perform data analytic for system improvement (e.g. develop model classifying customer group for better service provision); to perform data analytic to increase business opportunity; to evaluate, develop, manage, improve, research and develop the services, products, system, and business operations for you and all of our customers;
Carrying out business purposes: such as to update your customer data; to maintain data accuracy; to perform data analytic for risk prevention (e.g. develop a model to predict the possibility of non-performing loan, or predict the chances of accident); to perform customer risk assessments; to perform institutional risk control, auditing and audit record keeping, analyzing credit risk; to keep business records and otherwise to operate, manage, and maintain our business operations; to maintain our IT operations, management of communication system, operation of IT security and IT security audit; and to maintain internal business management for internal compliance requirements, policies, and procedures; to keep record of the frequency of visits;
Compliance with regulatory and compliance obligations: To comply with legal obligations, legal proceedings, or government authorities’ orders which can include orders from government authorities outside Thailand, and/or cooperate with court, regulators, government authorities, and law enforcement bodies when we reasonably believe we are legally required to do so, and when disclosing your Personal Data is strictly necessary to comply with the said legal obligations, proceedings, or government orders; to provide and handle tax declaration; to contact with tax authorities, financial service regulators, and other regulatory and governmental bodies, and investigating or preventing crime;
Functioning of our sites and platform: such as to administer, operate, track, monitor, and manage our sites and platform to facilitate and ensure that they function properly, efficiently, and securely; to facilitate your experience on our sites and platform; improve the layout and content of our sites and platform; to allow you to access our available systems and provide technical assistance
Protection of our interests: To protect the security and integrity of our business; to detect and prevent misconduct within our premises, for example, to detect, prevent, and respond to fraud claims, and to determine fraud risk and identify fraudulent transactions, intellectual property infringement claims, or violations of law; to manage and prevent loss of our assets and property; to perform sanction list checking, risk management, internal audits and records, asset management, system, and other business controls; to follow up on incidents; to prevent and report criminal offences and to protect the security and integrity of our business; for reference and evidence related to claims or litigation;
Corporate transaction: in the event of sale, transfer, merger, reorganization, or similar event we may transfer your information to one or more third parties as part of that transaction;
Life: To prevent or suppress a danger to a person’s life, body, or health.

If you fail to provide your Personal Data when requested, we may not be able to provide our products and services to you.

2.2.2 Department store

We may collect, use, and/or disclose your Personal Data for the following purposes:

To provide products and services to you: To enter into a contract and manage our contractual relationship with you; to carry out contract details, financial transaction and services related to the payments including transaction checks, verification, and cancellation; to process on receipt and invoice issuance, cash disbursement, account payable, and proof of purchase; to keep evidence records; to process on redemption programme; and to invite you to participate in events and our services, to organize events, place and other services for you;
Marketing and Communications: To provide marketing, communications, special offers, privilege, promotions, notices, news, events information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries and/or business partners in accordance with preferences you have expressed directly or indirectly;
Prize drawing, competitions, and other offers/promotions: To allow you to participate to promotions, special offers, competitions, prize drawing, privilege on such using exclusive spaces, and other offers/promotions;
Registration and Authentication: To register, verify, identify, and authenticate you or your identity;
To communicate and manage our relationship with you: To communicate with you in relation to the products and services you obtain from us and receive information about the products and services from you; to process and update your information; to facilitate your use of the products and services; to handle customer service-related queries, request, feedback, complains, warranty claims, disputes or indemnity; to deal with technical issues and commercial terms;
To process transactions and or payments: such as to process payments or transactions, billing, processing, clearing, refunding, or reconciliation activities. This includes all financial, transaction or payment related record keeping, issuance of bills, tax invoice, payment receipts and delivery of such;
Profiling and data analytics: to undertake data analytics for products and services development, market research, surveys, assessments, and behaviour; to perform data analytic to improve our marketing performances and the offerings and sales of our products and services; to evaluate your interest on the solutions; to perform data analytic for system improvement (e.g. develop model classifying customer group for better service provision); to perform data analytic to increase business opportunity; to evaluate, develop, manage, improve, research and develop the services, products, system, and business operations for you and all of our customers;
Carrying out business purposes: such as to update your customer data; to maintain data accuracy; to perform data analytic for risk prevention (e.g. develop a model to predict the possibility of non-performing loan, or predict the chances of accident); to perform customer risk assessments; to perform institutional risk control, auditing and audit record keeping, analyzing credit risk; to keep business records and otherwise to operate, manage, and maintain our business operations; to maintain our IT operations, management of communication system, operation of IT security and IT security audit; and to maintain internal business management for internal compliance requirements, policies, and procedures; to keep record of the frequency of visits;
Compliance with regulatory and compliance obligations: To comply with legal obligations, legal proceedings, or government authorities’ orders which can include orders from government authorities outside Thailand, and/or cooperate with court, regulators, government authorities, and law enforcement bodies when we reasonably believe we are legally required to do so, and when disclosing your Personal Data is strictly necessary to comply with the said legal obligations, proceedings, or government orders; to provide and handle tax declaration; to contact with tax authorities, financial service regulators, and other regulatory and governmental bodies, and investigating or preventing crime;
Functioning of our sites and platform: such as to administer, operate, track, monitor, and manage our sites and platform to facilitate and ensure that they function properly, efficiently, and securely; to facilitate your experience on our sites and platform; improve the layout and content of our sites and platform; to allow you to access our available systems and provide technical assistance
Protection of our interests: To protect the security and integrity of our business; to detect and prevent misconduct within our premises, for example, to detect, prevent, and respond to fraud claims, and to determine fraud risk and identify fraudulent transactions, intellectual property infringement claims, or violations of law; to manage and prevent loss of our assets and property; to perform sanction list checking, risk management, internal audits and records, asset management, system, and other business controls; to follow up on incidents; to prevent and report criminal offences and to protect the security and integrity of our business; for reference and evidence related to claims or litigation;
Corporate transaction: in the event of sale, transfer, merger, reorganization, or similar event we may transfer your information to one or more third parties as part of that transaction;
Life: To prevent or suppress a danger to a person’s life, body, or health.

If you fail to provide your Personal Data when requested, we may not be able to provide our products and services to you.

2.2.3 Co-working

We may collect, use, and/or disclose your Personal Data for the following purposes:

To provide products and services to you: To enter into a contract and manage our contractual relationship with you; to carry out contract details, financial transaction and services related to the payments including transaction checks, verification, and cancellation; to manage the use of access card; to process on your membership; to keep evidence records; and to invite you to participate in events and our services, to organize events, place and other services for you;
Marketing and Communications: To provide marketing, communications, special offers, privilege, promotions, notices, news, events information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries and/or business partners in accordance with preferences you have expressed directly or indirectly;
Prize drawing, competitions, and other offers/promotions: To allow you to participate to promotions, special offers, competitions, prize drawing, privilege on such using exclusive spaces, and other offers/promotions;
Registration and Authentication: To register, verify, identify, and authenticate you or your identity;
To communicate and manage our relationship with you: To communicate with you in relation to the products and services you obtain from us and receive information about the products and services from you; to process and update your information; to facilitate your use of the products and services; to handle customer service-related queries, request, feedback, complains, warranty claims, disputes or indemnity; to deal with technical issues and commercial terms;
To process transactions and or payments: such as to process payments or transactions, billing, processing, clearing, refunding, or reconciliation activities. This includes all financial, transaction or payment related record keeping, issuance of bills, tax invoice, payment receipts and delivery of such;
Profiling and data analytics: to undertake data analytics for products and services development, market research, surveys, assessments, and behaviour; to perform data analytic to improve our marketing performances and the offerings and sales of our products and services; to evaluate your interest on the solutions; to perform data analytic for system improvement (e.g. develop model classifying customer group for better service provision); to perform data analytic to increase business opportunity; to evaluate, develop, manage, improve, research and develop the services, products, system, and business operations for you and all of our customers;
Carrying out business purposes: such as to update your customer data; to maintain data accuracy; to perform data analytic for risk prevention (e.g. develop a model to predict the possibility of non-performing loan, or predict the chances of accident); to perform customer risk assessments; to perform institutional risk control, auditing and audit record keeping, analyzing credit risk; to keep business records and otherwise to operate, manage, and maintain our business operations; to maintain our IT operations, management of communication system, operation of IT security and IT security audit; and to maintain internal business management for internal compliance requirements, policies, and procedures; to keep record of the frequency of visits;
Compliance with regulatory and compliance obligations: To comply with legal obligations, legal proceedings, or government authorities’ orders which can include orders from government authorities outside Thailand, and/or cooperate with court, regulators, government authorities, and law enforcement bodies when we reasonably believe we are legally required to do so, and when disclosing your Personal Data is strictly necessary to comply with the said legal obligations, proceedings, or government orders; to provide and handle tax declaration; to contact with tax authorities, financial service regulators, and other regulatory and governmental bodies, and investigating or preventing crime;
Functioning of our sites and platform: such as to administer, operate, track, monitor, and manage our sites and platform to facilitate and ensure that they function properly, efficiently, and securely; to facilitate your experience on our sites and platform; improve the layout and content of our sites and platform; to allow you to access our available systems and provide technical assistance
Protection of our interests: To protect the security and integrity of our business; to detect and prevent misconduct within our premises, for example, to detect, prevent, and respond to fraud claims, and to determine fraud risk and identify fraudulent transactions, intellectual property infringement claims, or violations of law; to manage and prevent loss of our assets and property; to perform sanction list checking, risk management, internal audits and records, asset management, system, and other business controls; to follow up on incidents; to prevent and report criminal offences and to protect the security and integrity of our business; for reference and evidence related to claims or litigation;
Corporate transaction: in the event of sale, transfer, merger, reorganization, or similar event we may transfer your information to one or more third parties as part of that transaction;
Life: To prevent or suppress a danger to a person’s life, body, or health.

If you fail to provide your Personal Data when requested, we may not be able to provide our products and services to you.

2.2.4 Retails

We may collect, use, and/or disclose your Personal Data for the following purposes:

To provide products and services to you: To enter into a contract and manage our contractual relationship with you; to carry out contract details, financial transaction and services related to the payments including transaction checks, verification, and cancellation; to process on receipt and invoice issuance, cash disbursement, and account payable; to process on your membership; to keep evidence records; to invite you to participate in events and our services, to organize events, place and other services for you;
Marketing and Communications: To provide marketing, communications, special offers, privilege, promotions, notices, news, events information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries and/or business partners in accordance with preferences you have expressed directly or indirectly;
Prize drawing, competitions, and other offers/promotions: To allow you to participate to promotions, special offers, competitions, prize drawing, privilege on such using exclusive spaces, and other offers/promotions;
Registration and Authentication: To register, verify, identify, and authenticate you or your identity;
To communicate and manage our relationship with you: To communicate with you in relation to the products and services you obtain from us and receive information about the products and services from you; to process and update your information; to facilitate your use of the products and services; to handle customer service-related queries, request, feedback, complains, warranty claims, disputes or indemnity; to deal with technical issues and commercial terms;
To process transactions and or payments: such as to process payments or transactions, billing, processing, clearing, refunding, or reconciliation activities. This includes all financial, transaction or payment related record keeping, issuance of bills, tax invoice, payment receipts and delivery of such;
Profiling and data analytics: to undertake data analytics for products and services development, market research, surveys, assessments, and behaviour; to perform data analytic to improve our marketing performances and the offerings and sales of our products and services; to evaluate your interest on the solutions; to perform data analytic for system improvement (e.g. develop model classifying customer group for better service provision); to perform data analytic to increase business opportunity; to evaluate, develop, manage, improve, research and develop the services, products, system, and business operations for you and all of our customers;
Carrying out business purposes: such as to update your customer data; to maintain data accuracy; to perform data analytic for risk prevention (e.g. develop a model to predict the possibility of non-performing loan, or predict the chances of accident); to perform customer risk assessments; to perform institutional risk control, auditing and audit record keeping, analyzing credit risk; to keep business records and otherwise to operate, manage, and maintain our business operations; to maintain our IT operations, management of communication system, operation of IT security and IT security audit; and to maintain internal business management for internal compliance requirements, policies, and procedures; to keep record of the frequency of visits;
Compliance with regulatory and compliance obligations: To comply with legal obligations, legal proceedings, or government authorities’ orders which can include orders from government authorities outside Thailand, and/or cooperate with court, regulators, government authorities, and law enforcement bodies when we reasonably believe we are legally required to do so, and when disclosing your Personal Data is strictly necessary to comply with the said legal obligations, proceedings, or government orders; to provide and handle tax declaration; to contact with tax authorities, financial service regulators, and other regulatory and governmental bodies, and investigating or preventing crime;
Functioning of our sites and platform: such as to administer, operate, track, monitor, and manage our sites and platform to facilitate and ensure that they function properly, efficiently, and securely; to facilitate your experience on our sites and platform; improve the layout and content of our sites and platform; to allow you to access our available systems and provide technical assistance
Protection of our interests: To protect the security and integrity of our business; to detect and prevent misconduct within our premises, for example, to detect, prevent, and respond to fraud claims, and to determine fraud risk and identify fraudulent transactions, intellectual property infringement claims, or violations of law; to manage and prevent loss of our assets and property; to perform sanction list checking, risk management, internal audits and records, asset management, system, and other business controls; to follow up on incidents; to prevent and report criminal offences and to protect the security and integrity of our business; for reference and evidence related to claims or litigation;
Corporate transaction: in the event of sale, transfer, merger, reorganization, or similar event we may transfer your information to one or more third parties as part of that transaction;
Life: To prevent or suppress a danger to a person’s life, body, or health.

If you fail to provide your Personal Data when requested, we may not be able to provide our products and services to you.

2.2.5 Software Application

To provide products and services to you: To enter into a contract and manage our contractual relationship with you; to carry out contract details, financial transaction and services related to the payments including transaction checks, verification, and cancellation; to manage the use of access card or QR Code; to process on your access or membership; to keep evidence records; and to invite you to participate in events and our services, to organize events, place and other services for you;
Marketing and Communications: To provide marketing, communications, special offers, privilege, promotions, notices, news, events information about products and services from us, Kasemsubsiri Group, our affiliates, subsidiaries and/or business partners in accordance with preferences you have expressed directly or indirectly;
Prize drawing, competitions, and other offers/promotions: To allow you to participate to promotions, special offers, competitions, prize drawing, privilege on such using exclusive spaces, and other offers/promotions;
Registration and Authentication: To register, verify, identify, and authenticate you or your identity;
To communicate and manage our relationship with you: To communicate with you in relation to the products and services you obtain from us and receive information about the products and services from you; to process and update your information; to facilitate your use of the products and services; to handle customer service-related queries, request, feedback, complains, warranty claims, disputes or indemnity; to deal with technical issues and commercial terms;
To process transactions and or payments: such as to process payments or transactions, billing, processing, clearing, refunding, or reconciliation activities. This includes all financial, transaction or payment related record keeping, issuance of bills, tax invoice, payment receipts and delivery of such;
Profiling and data analytics: to undertake data analytics for products and services development, market research, surveys, assessments, and behaviour; to perform data analytic to improve our marketing performances and the offerings and sales of our products and services; to evaluate your interest on the solutions; to perform data analytic for system improvement (e.g. develop model classifying customer group for better service provision); to perform data analytic to increase business opportunity; to evaluate, develop, manage, improve, research and develop the services, products, system, and business operations for you and all of our customers;
Carrying out business purposes: such as to update your customer data; to maintain data accuracy; to perform data analytic for risk prevention (e.g. develop a model to predict the possibility of non-performing loan, or predict the chances of accident); to perform customer risk assessments; to perform institutional risk control, auditing and audit record keeping, analyzing credit risk; to keep business records and otherwise to operate, manage, and maintain our business operations; to maintain our IT operations, management of communication system, operation of IT security and IT security audit; and to maintain internal business management for internal compliance requirements, policies, and procedures; to keep record of the frequency of visits;
Compliance with regulatory and compliance obligations: To comply with legal obligations, legal proceedings, or government authorities’ orders which can include orders from government authorities outside Thailand, and/or cooperate with court, regulators, government authorities, and law enforcement bodies when we reasonably believe we are legally required to do so, and when disclosing your Personal Data is strictly necessary to comply with the said legal obligations, proceedings, or government orders; to provide and handle tax declaration; to contact with tax authorities, financial service regulators, and other regulatory and governmental bodies, and investigating or preventing crime;
Functioning of our sites and platform: such as to administer, operate, track, monitor, and manage our sites and platform to facilitate and ensure that they function properly, efficiently, and securely; to facilitate your experience on our sites and platform; improve the layout and content of our sites and platform; to allow you to access our available systems and provide technical assistance
Protection of our interests: To protect the security and integrity of our business; to detect and prevent misconduct within our premises, for example, to detect, prevent, and respond to fraud claims, and to determine fraud risk and identify fraudulent transactions, intellectual property infringement claims, or violations of law; to manage and prevent loss of our assets and property; to perform sanction list checking, risk management, internal audits and records, asset management, system, and other business controls; to follow up on incidents; to prevent and report criminal offences and to protect the security and integrity of our business; for reference and evidence related to claims or litigation;
Corporate transaction: in the event of sale, transfer, merger, reorganization, or similar event we may transfer your information to one or more third parties as part of that transaction;
Life: To prevent or suppress a danger to a person’s life, body, or health. If you fail to provide your Personal Data when requested, we may not be able to provide our products and services to you.
Functional Purpose: To operate our website on the Web server. In addition, the short-term storage of log files is expedient in order to subsequently investigate attempted attacks on the Web server or any misuse.
Cookies: Please see our Cookies Policy here
Web Analytics Services: Please see our Cookies Policy regarding Web Analytics Services here

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